Terms of service
These Terms of Service (the “Terms”) are a binding agreement between Skyfield Digital LLC, a Connecticut limited liability company doing business as Doily (“Doily”, “we”, “us”), and the person or entity accepting them (“you” or “Customer”). They govern access to and use of the Doily platform, applications, websites, APIs and related services (the “Service”).
By creating an account, clicking to accept, or using the Service, you accept these Terms. If you accept on behalf of a company, you represent that you have authority to bind that company, and “you” means that company.
1. The Service
Doily is a search and AI visibility platform: rank tracking, AI answer visibility checks, site audits, reporting, delivery tools and related features, offered through self-serve subscription plans and agency workspaces. The Service is a business tool. It is offered to businesses and professionals, not to consumers for personal, family or household use.
Support is provided through our documentation and by email at hello@doily.ai. Service status is published at status.doily.ai. No service level agreement applies unless one is agreed in a signed order.
2. Eligibility and accounts
2.1. You must be at least 18 years old and able to form a binding contract.
2.2. You are responsible for your account credentials, for all activity under your account, and for maintaining accurate account information. Notify us promptly at security@doily.ai of any suspected unauthorized access.
2.3. Workspaces and roles. The Service organizes use into workspaces with roles and permissions. The workspace owner controls its members, clients, settings and data. If you are invited into a workspace owned by someone else (for example, you are a client of an agency that uses the Service), the workspace owner decides what you can see and do, and that owner is responsible to you for that workspace’s use of your data.
3. Plans, trials and billing
3.1. Plans. Paid features are sold as subscription plans and add-ons described at doily.ai/plans. Plan quotas, limits and features are part of the Service description and may be enforced automatically.
3.2. Billing. Subscriptions are billed in advance through our payment processor, monthly or annually, and renew automatically until canceled. Annual plans are discounted as shown on the plans page. Upgrades take effect immediately with a prorated charge; downgrades and cancellations take effect at the end of the current billing period. Fees are non-refundable except where these Terms or the law say otherwise.
3.3. Trials. Where a free trial is offered, a payment method is required and the subscription begins automatically at the end of the trial unless you cancel first. We send a reminder before the trial converts.
3.4. Usage, credits and caps. Certain features consume metered credits or quotas. Caps are hard: when a quota is exhausted, the related feature pauses until the next period or until you purchase an add-on. Unused plan credits do not roll over and have no cash value. Add-on and promotional credits expire as stated when granted.
3.5. Failed payments. If a renewal payment fails, we retry for a limited period and notify you. If payment still fails, the subscription is canceled and the workspace is downgraded to the free tier. For 90 days after a payment-related downgrade, paying the open invoice restores the prior plan and its data access.
3.6. Taxes. Fees exclude taxes. We collect sales tax and similar amounts where required.
3.7. Price changes. We may change prices with at least 30 days’ notice; changes apply from your next renewal. Continued use after renewal is acceptance of the new price.
3.8. Beta features. We may offer features identified as beta, preview, early access or similar. Beta features are provided as is for evaluation, may be changed, suspended or discontinued at any time, may carry additional in-product terms, and are excluded from any warranty in these Terms. Our total liability arising from beta features is limited to $100.
4. Agency billing between you and your clients
4.1. The Service lets agency workspaces bill their own clients through the agency’s own account with our payment processor. That billing relationship is strictly between the agency and its client. Doily is not a party to those transactions, does not hold either party’s funds, charges no fee on them, and has no responsibility for the underlying services, invoices, refunds, chargebacks or disputes.
4.2. Agencies using these features must comply with their payment processor’s terms, maintain accurate billing records, and handle their clients’ billing data lawfully.
5. Your content and data
5.1. Yours stays yours. You retain all rights to the data, documents, credentials, configurations and other content you or your users submit to the Service (“Customer Content”).
5.2. Our license to operate. You grant us a worldwide, non-exclusive license to host, process, transmit, display and create derivative operational forms of Customer Content solely to provide, secure and support the Service, to comply with law, and as otherwise permitted by our Privacy Policy and, where applicable, the Data Processing Addendum.
5.3. Connected accounts. Features that connect your third-party accounts (analytics, search, advertising, CRM and similar tools) act only with the authorization you grant through those providers. You represent that you are entitled to connect each account and that doing so does not violate the provider’s terms. Your relationship with each provider is governed by your agreement with that provider, and we are not responsible for third-party platforms, their data or their availability. You can disconnect at any time, and we delete the associated stored credentials as described in the Privacy Policy.
5.4. Your clients’ data. If you load personal data about your own clients or users into the Service, you are responsible for having a lawful basis to do so. Where data protection law requires it, the Data Processing Addendum at doily.ai/dpa forms part of these Terms.
5.5. Aggregated data. We may create and use data about use of the Service in de-identified, aggregated form to operate, secure, benchmark and improve the Service, and we own such de-identified, aggregated data, provided it never identifies you, your clients or any person and is not reverse-engineered to do so. We do not use Customer Content to train generalized AI models, and we require the same of the AI providers we use wherever they offer that setting.
6. Acceptable use
You will not, and will not permit anyone to:
- use the Service to violate law, infringe others’ rights, or transmit malicious code;
- probe, breach or circumvent security, quotas, metering or access controls;
- access the Service to build a competing product, or scrape, harvest or resell Service data except through features built for export and sharing;
- resell or white-label the Service except through the plan features built for it;
- misrepresent rankings, visibility or other metrics produced by the Service as guarantees, or present modified Service outputs as unmodified;
- send spam or unlawful messages through the Service’s email and notification features (report sends include recipient consent obligations: you confirm you have a lawful basis to email each recipient you add);
- share credentials, exceed seat limits by rotating users, or automate account creation;
- publish benchmarks of the Service designed to mislead, or conduct security testing without our written consent;
- upload content that is unlawful, defamatory or that you have no right to use.
We may suspend or limit access immediately where we reasonably believe use threatens the Service, other customers or third parties, and we will tell you why unless the law prevents it.
7. Third-party data and AI features
7.1. Third-party sources. The Service reports on data gathered from search engines, AI answer engines and third-party data providers. Those sources change without notice, vary by location and personalization, and are outside our control. Metrics are measurements of what our sources observed, not promises about what any person sees.
7.2. Labeled fidelity. Where a result is an approximation (for example, an engine with no official data source), the Service labels it as approximate. Labels are part of the Service description.
7.3. AI outputs. Features such as Ask Doily generate content with artificial intelligence. AI output can be wrong. Verify important numbers and decisions against the underlying data before relying on them. AI output is provided as information, not professional advice.
7.4. No ranking guarantees. Search and AI visibility depend on third parties. We do not promise any ranking, citation, traffic or revenue outcome.
8. White label, branding and publicity
8.1. White label. Plans that include white-label features let you present workspaces, reports and emails under your own brand. You are responsible for your brand’s compliance with law and for your clients’ experience under it. You may not use white-label features to misrepresent who operates the underlying platform in any legal, security or privacy notice. Except for those features, you may not use our names, logos or marks without written permission.
8.2. Publicity. We may identify you as a customer by name and logo on our website and in customer lists, in the form you use them publicly, until you tell us to stop at hello@doily.ai, which we will honor within 10 business days. We will not describe your results publicly without your prior written consent, and we will never publicize a white-label agency relationship in a way that reveals it to that agency’s clients.
9. Referral program
Referral rewards, eligibility, triggers and caps are described in the Service. Rewards are account credits, have no cash value, are not transferable, and may be reversed where a referral is fraudulent, self-dealing or refunded. We may change or end the referral program prospectively at any time.
10. Intellectual property and feedback
The Service, including software, designs, templates and documentation, is owned by Skyfield Digital LLC and its licensors and is protected by intellectual property law. No rights are granted except as stated in these Terms. If you send us feedback, we may use it without restriction or obligation.
11. Confidentiality
Each party will protect the other’s non-public information disclosed in connection with the Service with at least reasonable care, use it only to perform under these Terms, and not disclose it except to personnel and contractors under equivalent obligations, or as required by law with notice where lawful. This section does not limit the Privacy Policy or the DPA, which govern personal data.
12. Term, suspension and termination
12.1. These Terms apply while you use the Service. You may cancel at any time; cancellation takes effect at period end per section 3.2.
12.2. We may suspend or terminate your access for material breach uncured within 14 days of notice, for non-payment per section 3.5, or immediately where suspension is needed under section 6 or required by law. Either party may terminate if the other becomes subject to bankruptcy, insolvency, receivership or an assignment for the benefit of creditors that is not dismissed within 60 days.
12.3. After termination or cancellation, the workspace enters a 30-day grace period in read-only mode during which you may export your data in full. After the grace period, Customer Content is deleted per our retention schedule, except records we must keep for legal, billing or security purposes.
12.4. Sections that by nature survive (including 5.1, 5.5, 7, 10, 11, 12.3, 13, 14, 15 and 16) survive termination.
13. Warranties and disclaimers
We warrant that we provide the Service with reasonable skill and care. EXCEPT AS EXPRESSLY STATED, THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE”, AND WE DISCLAIM ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTY ARISING FROM COURSE OF DEALING, THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE, OR THAT THIRD-PARTY DATA AND AI OUTPUT WILL BE ACCURATE OR COMPLETE.
14. Limitation of liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW: (a) NEITHER PARTY IS LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA OR GOODWILL, EVEN IF ADVISED OF THE POSSIBILITY; AND (b) EACH PARTY’S TOTAL LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE IS LIMITED TO THE AMOUNTS YOU PAID US FOR THE SERVICE IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY (OR $100 IF YOU PAID NOTHING). THESE LIMITS DO NOT APPLY TO YOUR PAYMENT OBLIGATIONS, EITHER PARTY’S INDEMNIFICATION OBLIGATIONS, YOUR BREACH OF SECTION 6, OR LIABILITY THAT CANNOT BE LIMITED BY LAW.
15. Indemnification
15.1. By you. You will defend and indemnify us against third-party claims arising from Customer Content, your breach of sections 4, 5.3, 5.4 or 6, or your agency’s services to its own clients.
15.2. By us. We will defend and indemnify you against third-party claims that the Service, as provided by us and used as permitted, infringes a U.S. patent, copyright or trademark, and we may, at our option, modify or replace the Service or refund prepaid unused fees and terminate. This obligation does not apply to claims arising from modifications we did not make, combination with things we did not supply, or use in violation of these Terms. This is your exclusive remedy for infringement claims.
15.3. The indemnified party must give prompt notice, reasonable cooperation, and sole control of the defense to the indemnifying party.
16. Disputes, governing law
16.1. Governing law. These Terms are governed by the laws of the State of Connecticut, excluding conflict-of-law rules and the U.N. Convention on Contracts for the International Sale of Goods.
16.2. Arbitration. Any dispute arising out of or relating to these Terms or the Service will be resolved by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, by one arbitrator, in Hartford, Connecticut or remotely by agreement. Either party may instead bring an individual claim in small claims court, and either party may seek injunctive relief in court for intellectual property misuse or breach of section 6 or 11.
16.3. No class actions. Disputes are resolved individually. Neither party may participate in a class, consolidated or representative action against the other. If this waiver is found unenforceable for a dispute, that dispute proceeds in the state or federal courts located in Connecticut, and both parties consent to their jurisdiction.
16.4. One-year limit. Except for payment and IP claims, any claim must be brought within one year after it accrues, to the extent permitted by law.
17. Changes to the Service and these Terms
We may improve and change the Service, and may modify these Terms. For material changes we will give at least 30 days’ notice by email or in-product notice; changes apply from the stated date or, for paid plans, from your next renewal if later. If you do not agree, cancel before the change takes effect.
18. General
Entire agreement (together with the order, the Privacy Policy and, where applicable, the DPA); order of precedence: a signed agreement or order, then the DPA for its subject matter, then these Terms, then policies. No assignment by you without consent, except to an affiliate or successor in a merger or asset sale with notice; we may assign to an affiliate or successor. We may use subcontractors and remain responsible for them. No waiver by conduct; severability; no third-party beneficiaries; force majeure for events beyond reasonable control; notices to us at the address below or legal@doily.ai, and to you at your account email; export control and sanctions compliance; U.S. government end users receive only standard commercial rights.
19. Contact
Skyfield Digital LLC (DBA Doily)
1 Prestige Drive, Suite 202, Meriden, CT 06450, USA
hello@doily.ai and legal@doily.ai